About Us

Who is Freedom Financial Services?

Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.

Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.

Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.

Book a Free Call to Discuss how We can empower you to achieve your dreams!

Meet Our Team

Jeanette Larsen

Executive Director



Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White

Advocate/Educator


Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.

Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.

Hear From Our Clients

We offer financial

wings to let your

dreams soar higher

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Ricardo Novoa

Advocate



Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.

Alan Loyd

Advocate


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley

Advocate


I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

Read Our Newest Blogs

Architecting the Future: Creating Your Legacy Blueprint for Generational Significance

Architecting the Future: Creating Your Legacy Blueprint for Generational Significance

Master the final capstone of the Success Triad. Learn how to create your Legacy Blueprint, synthesizing Vision, Planning, and Execution into a 50-year impact strategy. ...more

Financial Freedom ,Thriving Successfully Careers Mindset Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica life purpose know your "why" strategic planning productivity Leadership &legacy

February 12, 20267 min read

Sovereign Philanthropy and Value Creation: The Strategic Architecture of Significance

Sovereign Philanthropy and Value Creation: The Strategic Architecture of Significance

Master Lesson 5.3 of the Success Triad. Learn Sovereign Philanthropy and Value Creation—applying critical thinking and radical ownership to create a 50-year legacy of significance. ...more

Thriving Successfully ,Careers Mindset Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica Success professional ethics & values personal growth self-discipline life purpose know your "why" strategic planning &Leadership

February 12, 20267 min read

The Real Difference: Why Some Achieve Financial Success While Others Stay Stuck (2026 Edition)

The Real Difference: Why Some Achieve Financial Success While Others Stay Stuck (2026 Edition)

Discover the psychological shifts and habits that separate the financially successful from the rest in 2026. Learn to bridge the wealth gap today. ...more

Financial Freedom ,Thriving Successfully Mindset Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Success &strategic planning

February 11, 20264 min read

The Architecture of the Blueprint: Synthesizing the Triad for Final Mastery

The Architecture of the Blueprint: Synthesizing the Triad for Final Mastery

Master the final synthesis of the Success Triad. Learn how to integrate Vision, Planning, Execution, and Sovereignty into your 50-year Legacy Blueprint for final certification. ...more

Careers ,Mindset Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica Success professional ethics & values personal growth self-discipline life purpose strategic planning Leadership &legacy

February 08, 20266 min read

The Guardian Protocol: Protecting the Vision from Generational Drift

The Guardian Protocol: Protecting the Vision from Generational Drift

Master the Guardian Protocol in the Success Triad. Learn the art of visionary ...more

Thriving Successfully ,Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica Success self-discipline life purpose Leadership &legacy

February 08, 20268 min read

The Mentorship Mandate: Multiplying Impact through Sovereign Leadership

The Mentorship Mandate: Multiplying Impact through Sovereign Leadership

Master the Mentorship Mandate in the Success Triad. Learn to identify and develop "Finishers," multiplying your impact by teaching sovereign leadership to others. ...more

Careers ,Mindset Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica Success professional ethics & values personal growth self-discipline life purpose strategic planning &Leadership

February 06, 20267 min read

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