About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk. – Tony Robbins
If mental rehearsal is the "software" and neuroscience is the "hardware," then emotion is the electricity that powers the entire system. You can visualize a goal with crystalline clarity, but if you lack the emotional "charge" to back it up, the vision often remains a hollow intellectual exercise.
In high-performance coaching, we call this Emotional Priming. It is the process of intentionally shifting your internal state before you begin your day, ensuring that you operate from a place of abundance, gratitude, and power rather than stress, lack, or reactiveness. Perhaps no one has popularized this more effectively than entrepreneur and peak performance strategist Tony Robbins.
In this lesson, we will break down the mechanics of the 10-minute morning "priming" routine, the science of gratitude as a performance enhancer, and how to make your visualizations "heart-centered" to ensure they stick.
Most people start their day in a "reactive" state. They reach for their phone, check emails, and immediately allow the world’s priorities to dictate their internal state. This triggers the release of cortisol, the stress hormone, which narrows focus and inhibits the creative centers of the brain.
Tony Robbins argues that "if you don't have ten minutes for your life, you don't have a life." His morning routine isn't about "thinking positive"; it’s about a physiological and psychological reset. By taking just ten minutes to prime your brain, you tell your subconscious that you are the architect of your day.
The ideal time for this is during the "Alpha" state—the transition period just after you wake up. Your brain is highly suggestible, and the barrier between the conscious and subconscious is at its thinnest.
The first three minutes of the Robbins method are dedicated to gratitude. In the lesson material "Here’s the Visualization Practice Tony Robbins Uses Every Morning," we see that gratitude is the foundational layer.
Why Gratitude? Biologically, it is impossible to be fearful and grateful at the same time. They are mutually exclusive emotional states. When you focus on what you lack, your brain stays in "survival mode." When you focus on what you have, you move into "thrive mode."
The Practice:
Close your eyes and settle into your breathing.
Bring to mind three specific things you are grateful for.
The Secret Sauce: Don't just list them. Experience them. If you are grateful for a moment with your child, see the light in their eyes, hear their laugh, and feel the warmth of that memory.
Psychological research from institutions like the Greater Good Science Center at UC Berkeley shows that regular gratitude practice increases "pro-social" behavior and psychological resilience. It literally trains your brain to look for opportunities rather than threats.
The second phase of the priming routine is often referred to as "Embracing the Light" or "Directing Energy." This step moves from the internal (gratitude) to a sense of connection with something larger—whether you call it the Universe, God, the Field, or simply Positive Energy.
The Visualization:
Imagine a funnel of white or golden light pouring into the top of your head.
Visualize this light flooding your entire being—your mind, your heart, your organs, and your limbs.
Focus on the idea of healing and strengthening. Imagine any "darkness" or stress being flushed out and replaced by vibrant energy.
This phase serves to lower systemic inflammation by inducing a deep relaxation response. It shifts the nervous system from Sympathetic (fight or flight) to Parasympathetic (rest and repair). Once you feel "full" of this energy, Robbins suggests "sending it out" to others—family, colleagues, or even challenging situations. This expands your "Success Identity" from a selfish endeavor to a service-oriented mission.
The final three minutes are dedicated to your goals. However, unlike standard goal setting, this is Heart-Centered Visualization.
In "4 Simple Secrets to Effective Visualization," we are encouraged to make our vision realistic by imagining the feelings of success. Instead of just "thinking" about a goal, you must "bathe" it in the energy of the previous two steps.
The Strategy:
Choose three specific goals you want to accomplish (The "Three to Thrive").
Visualize them as if they are already done.
Don't just see the new house; feel the "thank God" sigh of relief as you walk through the door.
Don't just see the promotion; feel the pride in your chest and the handshake of the person congratulating you.
By experiencing the victory emotionally before it happens physically, you prime your dopamine loops to crave that feeling in reality. This creates an "internal pull" toward your goals, making the hard work feel like a natural expression of your new identity.
A major pitfall in personal development is the "Gap"—the distance between where you are and where you want to be. Looking at the gap can cause discouragement.
To overcome this, use Emotional Anchoring. As mentioned in "How to Prime Your Brain for Success," you must "feed your dream with happy memories."
When you visualize a future success, anchor it to a past success.
If you want to feel confident in a future board meeting, recall the feeling of a time you were undeniably successful in the past.
Bridge the two feelings. Your brain recognizes the "feeling" of success as a universal truth, regardless of the timeline.
Success is a result of what you do consistently. To make this routine stick, you must remove "friction."
Stack the Habit: Link your priming routine to an existing habit, like your first cup of water or sitting in your favorite chair.
Don't Postpone: As noted in "How to Prime Your Brain," don't put all the good feelings in the future. If you can't be happy with the "three small things" today, your brain will move the goalposts once you achieve the big things.
Living your "Future Life Now" means deciding that your emotional state is not dependent on your external circumstances. When you master your internal state, you become "unfuckwithable"—a term used in high-performance circles to describe someone whose mission is so strong that temporary setbacks cannot derail their emotional well-being.