About Us

Who is Freedom Financial Services?

Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.

Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.

Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.

Book a Free Call to Discuss how We can empower you to achieve your dreams!

Meet Our Team

Jeanette Larsen

Executive Director



Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White

Advocate/Educator


Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.

Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.

Hear From Our Clients

We offer financial

wings to let your

dreams soar higher

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Ricardo Novoa

Advocate



Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.

Alan Loyd

Advocate


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley

Advocate


I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

Read Our Newest Blogs

Bridging the Gap with NEPQ: How to Use the Sales Bridge Objective: to Master the Ideal Criteria Question

Bridging the Gap with NEPQ: How to Use the Sales Bridge Objective: to Master the Ideal Criteria Question

Master the Ideal Criteria Question (ICQ). Learn how to guide the prospect to define the exact criteria for their perfect solution, ensuring it aligns perfectly with your offering before you present. ...more

Careers in the 2020's ,Thriving Successfully Careers Mindset career development business-growth customer base building business tools for success Growth University Larsen Family Enterprises Group Work From Home Revolution Legacy Protection Services Primerica lesson &NEPQ

November 10, 20259 min read

The Silent Killer: How to Conquer Engagement Reluctance and Skyrocket Your Sales Performance

The Silent Killer: How to Conquer Engagement Reluctance and Skyrocket Your Sales Performance

Discover methods to use to guide a prospect so they are empowered to make a benefical choice to increase the quality of their lives using NEPQ questions. ...more

Careers in the 2020's ,Thriving Successfully Careers Mindset career development customer base building business tools for success evolve business systems Growth University Larsen Family Enterprises Group Freedom Financial Services Work From Home Revolution Evolve Business Capital Services Legacy Protection Services Primerica lesson &NEPQ

October 30, 20258 min read

Why People Hate Being "Sold To" But Love to Buy

Why People Hate Being "Sold To" But Love to Buy

Stop pushing! Master the NEPQ mindset, the new sales model for increasing sales. Learn soft selling & consultative sales to become a problem finder and guide self-persuasion. Discover Jeremy Miner's m... ...more

Careers in the 2020's ,Thriving Successfully Careers Mindset business-growth building a customer base business tools for success evolve business systems Growth University Larsen Family Enterprises Group Freedom Financial Services Work From Home Revolution Evolve Business Capital Services Legacy Protection Services Primerica &lesson

October 23, 20257 min read

The Fear of Missing Out on Safety: How to Use NEPQ to Make Prospects Run from Inaction

The Fear of Missing Out on Safety: How to Use NEPQ to Make Prospects Run from Inaction

Master NEPQ Consequence Questions to create ethical sales urgency. Learn the exact scripts and self-evaluation techniques to empower customers to act now by visualizing the painful consequences of ina... ...more

Careers in the 2020's ,Thriving Successfully Careers Mindset evolve business systems Growth University Larsen Family Enterprises Group Work From Home Revolution Evolve Business Capital Services Legacy Protection Services Primerica &NEPQ

October 21, 202510 min read

The Growth Mindset Mandate: Finding Successful Work in the 2025 Job Market

The Growth Mindset Mandate: Finding Successful Work in the 2025 Job Market

The job climate of 2025 demands a growth mindset for success. Learn how fixed thinking, fear, and entitlement prevent career advancement and why embracing skills, flexibility, and non-traditional comp... ...more

Careers in the 2020's ,Thriving Successfully Careers Mindset career development Growth University Larsen Family Enterprises Group Work From Home Revolution &Legacy Protection Services

October 06, 20259 min read

The Ultimate Work-From-Home Success Blueprint: Master Your Skills, Communication & Boundaries for Unstoppable Remote Productivity

The Ultimate Work-From-Home Success Blueprint: Master Your Skills, Communication & Boundaries for Unstoppable Remote Productivity

Unlock unparalleled work-from-home success! This ultimate blueprint covers essential self-management skills, mastering remote communication, and setting crucial boundaries for peak productivity and pe... ...more

Careers in the 2020's ,Thriving Successfully Careers career development Growth University Larsen Family Enterprises Group Work From Home Revolution Legacy Protection Services &Primerica

October 05, 20258 min read

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