About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!
Meet Our Team
Jeanette Larsen
Executive Director
Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.
Tricia White
Advocate/Educator
Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
Hear From Our Clients
We offer financial
wings to let your
dreams soar higher
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Ricardo Novoa
Advocate
Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.
Alan Loyd
Advocate
Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.
Reginald Wiley
Advocate
I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.
Read Our Newest Blogs
Strategic Sovereignty: Mastering Critical Thinking and Leadership Under Pressure
Master Strategic Sovereignty in the Success Triad. Learn to lead yourself and others through complex obstacles with critical thinking and focus. ...more
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February 05, 2026•8 min read
The Shadow of Success: How to Silence Imposter Syndrome
Silence the inner critic by shifting from "Guru" to "Guide." Learn how to use the Primerica system to defeat Imposter Syndrome and build confidence. ...more
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January 24, 2026•6 min read
The Manifesto: Crystallizing Your Vision into Reality
Turn abstract dreams into concrete reality. Learn to draft a Vision Manifesto that programs your brain for success using the "I AM" identity shift. ...more
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January 24, 2026•4 min read
The 10X Factor: Why "Realistic" Goals are the Most Dangerous
Discover why "realistic" goals lead to failure and how 10X thinking expands your capacity for success. Shift your mindset from incremental to exponential. ...more
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January 24, 2026•6 min read
Excavating the Hidden Treasure: Practical Steps to Finding Your Purpose
Stop waiting for inspiration. Excavate your true purpose using your life's timeline, flow states, and Ikigai to build a lasting Primerica business. ...more
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January 24, 2026•7 min read
Understanding Consumer Behavior in 2026: Navigating Fear and Prospect Theory for Ethical Sales Success
Navigate 2026 consumer behavior with Prospect Theory. Overcome buyer fear and loss aversion using ethical sales strategies that build lasting trust. ...more
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January 24, 2026•11 min read
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