About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!
Meet Our Team
Jeanette Larsen
Executive Director
Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.
Tricia White
Advocate/Educator
Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
Hear From Our Clients
We offer financial
wings to let your
dreams soar higher
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Ricardo Novoa
Advocate
Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.
Alan Loyd
Advocate
Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.
Reginald Wiley
Advocate
I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.
Read Our Newest Blogs
Catch-up Playbook: How to Start Saving for Retirement Late and Build Financial Stability After 50
Are you a late starter worried about retirement? This playbook provides the aggressive strategies you need. Maximize catch-up contributions, eliminate debt, and build financial stability after 50 with... ...more
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November 03, 2025•7 min read
Stop Wishing, Start Acting: The 5-Step Internal Audit That Forges True Commitment to Success
Master self-discipline with strategic rewards and penalties. Stop relying on willpower, retrain your brain for delayed gratification, and achieve lasting success in your personal, professional, and fi... ...more
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October 18, 2025•8 min read
The Financial Revolution: Why What You’ve Been Taught About Money is Wrong
Financial success is not found in savings accounts or paychecks. Unmask the myths about whole life, savings, and employment. Learn the Rule of 72, Buy Term & Invest the Difference, and the B/I quadran... ...more
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October 04, 2025•10 min read
The 3 Hidden Habits Keeping You Poor
Learn about the 3 Major Hidden Habits in your life that thwart your success. Overcome the self-defeating behaviors they cause and create the success you deserve. ...more
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October 01, 2025•11 min read
The Allure of the Gig Economy: Navigating the Challenges & Building a Profitable Career
Learn why "gigs" are so alluring, and discover how to create a profitable career in the gig economy. ...more
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September 27, 2025•7 min read
Understanding Consumer Behavior in 2025: Navigating Fear and Prospect Theory for Ethical Sales Success
Learn how Prospect Theory shapes 2025 consumer behavior. Understand loss aversion, the fear of scams, and use ethical sales strategies to build trust. ...more
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September 22, 2025•11 min read
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