About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

“Discipline is the bridge between goals and achievements.” --John Maxwell
In the relentless pursuit of success—whether you're aiming for breakthroughs in your career, stability in your finances, or improvement in your personal health—the journey always begins with a single, powerful act: setting a goal. Yet, for many, this is where the journey abruptly ends. They commit the cardinal sin of ambition: the fatal flaw of generalization.
We declare, with genuine enthusiasm, "I'm going to be healthier!" or "I'll be more productive!" or "I want to save more money!" These aspirations, while positive, are soft, foggy wishes, not the hard, specific commands that self-discipline requires. They are generalizations that lack the specific structure necessary to engage true, sustained effort.
Your desire to “be healthier” is the perfect example. Just getting up once in a while and taking a short walk might technically make you “healthier,” but it's unlikely to deliver the life-changing results you truly desire. The goal is unquantifiable, undefinable, and ultimately, unmotivating. Without a clear, measurable target, your self-discipline has no compass, no finish line, and absolutely no way to track progress. This absence of definition is one of the biggest pitfalls to gaining self-discipline. Self-discipline is not just about effort; it’s about directed effort.
Vague goals are comfortable because they remove the possibility of clear failure. If your goal is simply to "improve," any small, negligible action can be rationalized as a success. This is what leads to the 'good enough' trap—the nemesis of lasting achievement.
When you declare, "I want to be a better leader," your brain doesn't know what task to prioritize. Should you read a management book? Attend a seminar? Delegate more tasks? The goal is too loose. Your subconscious mind defaults to its easiest setting: inertia. Self-discipline cannot enforce a behavior that is not clearly defined. It needs instructions, not suggestions.
Contrast this with a measurable goal: "I will lose 20 pounds by the end of Q1." This statement creates a clear, undeniable reality. You can measure the result, figure out how much you’ve lost, and how far you have yet to go. You have phrased the goal in a language that your calendar, your scale, and your personal ledger can understand. The number forces accountability and gives your self-discipline a defined mission.
To transform your fuzzy dreams into a focused, executable reality, you must adopt a framework for goal setting. The S.M.A.R.T. Framework is the gold standard for creating goals that activate and sustain self-discipline.
This component is the direct antidote to generalization. A specific goal answers the questions: Who, What, Where, When, Why, and How.
Vague: "I will save money."
Specific: "I will automatically transfer $$$250 into a high-yield savings account every Friday morning to build an emergency fund."
Specificity tells your self-discipline exactly what behavior to enforce and eliminates guesswork.
This is the non-negotiable core of effective self-discipline. If you can't measure it, you can't manage it. A measurable goal allows for concrete, objective feedback.
Metrics for Health: Weight lost, minutes exercised, resting heart rate, days fasting.
Metrics for Finance: Dollars saved, percentage of debt retired, investment portfolio growth.
Metrics for Business: Qualified leads generated, customer churn rate reduced, revenue increased by X percent.
Every day you check your metric, you are either celebrating a small victory or receiving a clear warning signal that immediate course correction is needed.
While goals must be challenging, they must also be grounded in reality. Setting a goal to double your business revenue in a week is a recipe for failure and burnout. The achievability component ensures your self-discipline is focused on a sustainable, high-leverage effort, not a short burst of impossibility. It requires honest self-assessment of your current resources, time, and skills.
The goal must align with your broader professional vision or core personal values. Your self-discipline will struggle to enforce a goal you don't deeply care about. If your life mission is to achieve financial independence, then a goal to save money is highly relevant. If the goal feels imposed or irrelevant, you will find yourself constantly battling resistance.
This is the pressure-point that creates urgency. A goal without a deadline is merely a dream. When you state, "I will write the final chapter of my book by the end of this month," you activate your self-discipline with a fixed end-date. This urgency forces the creation of a schedule and demands consistent action, preventing procrastination.
A measurable goal creates an invaluable feedback loop that is essential for long-term self-discipline. This loop consists of four steps:
Action: You take a specific, disciplined step (e.g., you stick to your budget for the week).
Measurement: You track the result (e.g., you saved $$$100 more than planned).
Analysis: You compare the result to your time-bound goal (e.g., "I am now $$$100 ahead of schedule on my six-month savings goal").
Adjustment: This positive feedback reinforces the behavior, making it easier to be disciplined next week. Conversely, negative feedback provides a clear signal that the plan needs to be adapted without judgment, reigniting your focus.
This constant, data-driven cycle prevents the inertia and discouragement that result from vague goals. When you can see the numbers move, your motivation is bolstered, and your self-discipline becomes a self-sustaining engine.
Measurable goals are not abstract concepts; they are the bedrock of practical success in every area of life.
Vague Goal: "I want to grow my business."
Actionable Goal: "I will increase my company’s client retention rate from $85\%$ to $92\%$ within the next two quarters by implementing a $7$-day customer follow-up protocol."
Self-Discipline Focus: Enforcing the strict $7$-day protocol, measuring daily adherence, and tracking the retention metric monthly.
Vague Goal: "I want to be more financially stable."
Actionable Goal: "I will pay off the remaining $$$5,000 balance on my credit card debt in $10$ months by making monthly payments of $$$500, non-negotiable."
Self-Discipline Focus: Creating a zero-based budget, cutting all non-essential spending, and diligently transferring the specified amount the moment income is received.
Vague Goal: "I want to feel less stressed."
Actionable Goal: "I will complete $30$ minutes of continuous physical activity, three times a week, for the next three months, and document my energy levels daily on a scale of $1$ to $10$."
Self-Discipline Focus: The habitual act of scheduling the workout and refusing to deviate from the calendar entry, regardless of fatigue or competing obligations.
Vague Goal: "I want better relationships."
Actionable Goal: "I will initiate one meaningful, uninterrupted $30$-minute conversation with my spouse/partner every single evening after dinner, and perform one spontaneous act of kindness for a friend or family member each week."
Self-Discipline Focus: The discipline of putting the phone away, turning off the TV, and focusing attention entirely on the other person for the prescribed duration.
The true measure of self-discipline is your commitment to the number itself. That 20 pounds, that $$$500 saved, that $30$-minute run—these must become your non-negotiable reality.
When you fail to meet a generalized goal, you simply drift. When you miss a measurable goal, the failure is stark, undeniable, and it immediately signals that your plan or your execution requires adjustment. This clarity is not a punishment, but a powerful motivator.
Stop vaguely hoping for success and start specifically defining it. Once you know exactly how far you have to go, every disciplined step you take is a quantifiable victory, bringing you measurably closer to the life you've not just wished for, but strategically designed.