About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

"Success is a personal victory, but legacy is a systemic vow. To protect the vision is to ensure that your life purpose remains the North Star long after your hand has left the controls." --Jeanette Larsen
You have reached the final threshold of the Architecture of Legacy. Through the journey of the Success Triad, you have forged a Vision (Module 1), architected a Plan (Module 2), ignited an Execution Engine (Module 3), and claimed absolute Sovereignty over your destiny (Module 4). In the preceding lessons of this Capstone, you have institutionalized your excellence into Systems and multiplied your impact through People. By all accounts, you are a Master of Destiny.
However, there remains one silent predator that has destroyed more legacies than economic collapse, political upheaval, or external competition: Vision Drift.
Vision Drift is the slow, almost imperceptible erosion of core values over time. It is the process by which a high-performance mission becomes a mediocre institution. It happens when the second or third generation of leaders keeps the mechanics of success—the SOPs, the tools, and the revenue streams—but loses the Visionary Spark (the "Daily Decree"). They follow the rules without understanding the soul. The Guardian Protocol is your final defense against this erosion. It is the architecture of Visionary Governance—the creation of the rules, rituals, and "Guardians" required to ensure that your Life Purpose remains the North Star of your legacy for the next 50 years and beyond.
To protect a legacy, you must first diagnose its vulnerability. Vision Drift is not a sudden explosion; it is a biological decay that occurs when the "will of the founder" is replaced by the "convenience of the manager." It typically follows a predictable three-stage progression:
In the early days of your mission, every action is fueled by the Success Triad. You work with Radical Ownership and Grit because you have to. However, as the system grows and you step away, those actions can become "rituals." People follow the protocols because "that’s how we’ve always done it," rather than because they are committed to the result. When action is detached from purpose, the Reliability Factor begins to fracture.
As the original founder’s presence fades, new leadership inevitably begins to prioritize Security and Efficiency over the original Vision. The "Pivot Protocol," which you once used to navigate obstacles toward the mission, is now used to navigate away from difficult goals in favor of easy wins. The mission remains on paper, but the standards are lowered in reality.
The final stage of drift is the total loss of sovereignty. The organization or family legacy stops being the author of its environment and becomes a subject of it. It starts "drifting" with the market, following the crowd, and abandoning the Eternal Decree. The institution may still exist, but the "Finisher" spirit is dead.
The Guardian Protocol prevents this decay by making the Vision legally, culturally, and systemically superior to any individual leader—including you.
In Module 4, you mastered the Daily Decree—the personal vow that governed your day. In the Capstone, we establish the Eternal Decree. This is the constitutional document of your legacy.
Your Eternal Decree identifies the "Fixed Points" of your legacy. Using Critical Thinking, you must identify the 3 to 5 principles that can never be changed, regardless of market conditions or social trends. If your Life Purpose involves "Empowering Human Potential through Education," then any action that exploits ignorance for profit is a violation of the decree and must be systemically blocked. The Eternal Decree is the "Self-Correction" mechanism of the legacy.
The Eternal Decree must be written in the specific vocabulary of the Success Triad. It must mandate Radical Ownership, it must celebrate the Finisher Mindset, and it must demand Sovereign Contribution. By encoding these specific terms into your founding documents—whether they are a family constitution, a trust, or corporate bylaws—you ensure that future leaders are forced to operate within the logic of your mastery.
A legacy is not a democracy; it is a Sovereignty. The Guardian Protocol requires the establishment of a Board of Sovereignty (or a Council of Guardians). This is the most critical human element of your 50-year plan.
A Guardian is not an executor or a manager. Their role is not to "run the business" but to Protect the Integrity of the Mission. While the CEO or the head of the family handles the "How" (Planning and Execution), the Board of Sovereignty handles the "Why." They are the "Integrity Mirror" for the organization. They have the systemic authority to veto any strategic move—no matter how profitable—that threatens the structural integrity of the legacy's core purpose.
In the Mentorship Mandate, we learned that you can hire for skill, but you must appoint for soul. Guardians must be selected based on their history as Finishers. They must be individuals who have proven their Reliability and their commitment to the Success Triad over a long duration. They are the stewards of your legacy’s character.
The Board of Sovereignty provides the ultimate "Guardrail." They ensure that the Succession Protocol stays on track. If a successor begins to drift toward mediocrity or abandons the Radical Ownership philosophy, the Guardians are authorized to intervene. This prevents the "Single Point of Failure" that occurs when a legacy is tied solely to one person's willpower.
Rules alone cannot stop the drift; you need Rituals that keep the spirit of the Triad alive. The Guardian Protocol establishes "Rhythmic Resets" that force every member of the system to reconnect with the original fire.
Similar to your personal Sunday Calibration, the legacy must undergo an annual "Legacy Calibration." This is a systemic audit where the current leadership must present their results to the Board of Sovereignty. They must prove, using data and Radical Honesty, how their execution over the past year has served the Eternal Decree.
Every new member entering the "Inner Circle" of your legacy—whether a new executive or an heir—must go through a formal "Rite of Passage." This involves a deep-dive training into the Success Triad and the signing of a Non-Negotiable Contract with the legacy. They are not just joining a company; they are accepting a stewardship of a vision larger than themselves.
There is a common misconception that "rules" stifle growth. In the Success Triad, we know the opposite is true. Clear boundaries create the freedom to innovate.
By setting "Fixed Points" in the Eternal Decree, you actually allow for more agility in the execution. Because the core values are non-negotiable, your team can use the Pivot Protocol to experiment with new tools, new markets, and new methods without fear of losing their identity. They know exactly where the "Edge" is, which allows them to run faster toward the goal.
A legacy protected by the Guardian Protocol is Anti-Fragile. It gets stronger under pressure. When an economic crisis hits, a "drifting" organization panics and abandons its values to survive. An organization with the Guardian Protocol doubles down on its Reliability and Integrity, becoming the "Anchor" in the market. The crisis doesn't break the legacy; it proves its worth.
Consider two massive family businesses:
The Empire of Drift: Built by a "Finisher" who left no Guardian Protocol. The second generation focused on "Protecting the Wealth" instead of "Fulfilling the Purpose." They hired consultants who prioritized efficiency over character. Within 40 years, the company was just another faceless corporation with no soul, eventually sold for parts when the market shifted.
The Guarded Legacy: Built by a "Legacy Architect" who established a Board of Sovereignty. They encoded "Radical Ownership" and "Generational Value Creation" into an Eternal Decree. Every year, the family and the executives performed a Legacy Calibration. When a major market shift occurred 30 years later, the Board vetoed a "safe" move that violated the decree and instead authorized a bold "Pivot" that stayed true to the mission. Today, 60 years later, the legacy is five times larger and is still the leader in its field.
To complete your Triad Mastery Certification, you must begin drafting your Guardian Protocol today:
Draft the Eternal Decree: Identify the three values that must remain true in your legacy in the year 2075. Write them in the language of the Success Triad.
Identify the First Guardians: Who are the two or three people in your life who possess the "Finisher" character required to tell you "No" if you begin to drift?
Define the Veto Power: Under what specific conditions can the Guardians override a manager? (e.g., A move that compromises the Reliability of the product or violates Radical Transparency).
Schedule the First Calibration: Set the date for your first annual Legacy Audit, where you will present your "Systemic Progress" to your Guardians.
The Success Triad began as a way for you to master your own life. It ends as a way for you to master time itself. By architecting the Guardian Protocol, you are making the deliberate choice to succeed for generations.
You have moved from being a student, to a master, to a leader, and finally, to a Guardian. This is the highest expression of the Success Triad. You are no longer just a person with a vision; you are the architect of a permanent force for good. You have bridged the gap between your imagination and a reality that will outlast you.
Apply the seal. Write the decree. Appoint the guardians. Your legacy is no longer a dream; it is an armored reality.