About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment...For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”
―Maxwell Maltz
We have covered a vast amount of intellectual territory in this course. We have explored the deep neuroscience of the Reticular Activating System (RAS) and dopamine feedback loops; we have "hacked" high-definition mental imagery with Sensory Stacking; we have learned to script and direct our Success Movies; and we have adopted the specific protocols of high performers like Tony Robbins and Jim Carrey.
But knowledge without application is mere entertainment. The goal of Growth University is not just to provide information, but to facilitate transformation. Transformation requires more than sporadic effort; it requires a structured, sustained, long-term protocol.
Visualization is not a 10-minute "check-the-box" activity; it is a mental OS—an operating system—that you are installing to run your life. In this final lesson, we will integrate every strategy you’ve learned into a 30-Day Visualization Mastery Protocol, moving from conceptual understanding to embodied reality.
The first week is dedicated to setting up the environment, removing friction, and establishing the basic neuro-circuitry for success. Your primary goal is not perfect visualization; it is consistency and routine.
Set Your Prime: Choose one of the two Transition Zones (Immediately upon waking or right before sleep). Commit to doing the 10-Minute Prime (Gratitude, Light, Goals) discussed in Lesson 3. Stack this habit on top of an existing one (e.g., your first cup of water).
Install Your Trigger: Review Lesson 2: The Architect's Blueprint and complete Activity 1. Draft your present-tense Trigger Statement and set it as your smartphone lock screen. You must see this trigger at least ten times a day.
The "What-If" Reframe: For this first week, every time a worry ("what if I fail?") arises, intentionally spend 30 seconds reframing it with your trigger: "What if I succeed exactly as planned?" This is initial programming for your RAS.
In the second week, we move from low-resolution wishing to high-resolution, multi-sensory scripting. We apply the techniques of Lesson 4: The Success Movie Strategy.
The HD Checklist: When performing your 10-Minute Prime, focus intensely on adding one detail for each sense to your major goal. Don't just see the new office; smell the coffee, feel the mahogany desk, hear the quiet click of the high-end pen.
Memory Editing: Apply the Lesson 5: The Resilience Factor activity. Choose one past small success from your life and "turn up the volume" on it in your mind. Take that feeling of power and confidence and "bridge" it over to your main goal visualization. This floods your neural pathways with self-efficacy.
Update Your Map: If you made a vision board, review it. Remove any images that no longer elicit a strong emotional ("dopaminergic") response and replace them with higher-resolution images or powerful quotes that better reflect your evolving ambition.
Visualization must shift from something you "do" to someone you "are." We move into advanced behavioral integration, relying on the concepts of Lesson 2 and Activity 3 (The Identity Audit).
Acting "As If" in Real Time: Review your Identity Audit. In every interaction this week—every email, every meeting, every decision—pause and ask: "How would the $10-million-dollar version of me handle this?"
Visualizing the Path: Shift your primary visualization from the "end goal" to the "next 3 baby steps." Visualize yourself doing the work of studying, researching, or presenting. As shown in the UCLA studies in Lesson 2, rehearsing the process prepares you for the grit required.
Vocalizing the Shift: During your Morning Prime, use The Vocal Advantage (Lesson 2). Stand in front of a mirror and declare your Trigger Statement out loud with conviction. Hear your own voice confirm your reality.
In the final week, we focus on maintaining momentum, celebrating wins, and creating the emotional resilience that makes success inevitable. We lean heavily on Lesson 5: The Resilience Factor.
The "Winner Effect" Log: Every evening, apply the activity from Lesson 1 and Activity 3: The Nighttime "Win" Log. Write down three successes from the day. This programs your subconscious for a restful, dopamine-rich sleep.
Contingency Visualization: Spend 3 minutes visualizing one specific potential setback for your main goal. Now, spend 3 minutes visualizing yourself handling it with calm and competence. This builds psychological armor.
The Don't-Do List Visualization: Use the activity from Lesson 4. Practice "seeing" yourself saying "no" to distractions and energy leaks. This protects the cognitive load required to maintain your visualization mastery.
Success in the Mastery Protocol is not about performing for 30 days and then stopping. It is about converting these cognitive strategies into automated "Success Programs" that run in the background of your life. After 30 days:
Reduce to 10-Min Prime: Keep the coreTony Robbins/Priming routine going indefinitely. It is your foundational reset.
Use Strategic Add-Ons: If you have an important meeting or presentation, implement Contingency Visualization and The Process Protocol specifically for that event.
Audit Quarterly: Re-visit your Identity Audit and Vision Board every 90 days. As you grow, your vision must grow with you.
You are no longer "trying" to visualize. You are a Visualization Master. You have the tools, the neuroscience, and the protocol to architect any future you can imagine. The distance between where you are and where you want to be is only as wide as the distance between your present reality and your next committed prime.