About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader. --Dolly Parton
In our fast-paced modern world, the concept of “legacy” often feels like something reserved for the super-wealthy, the historically significant, or the very old. We are conditioned to focus on the immediate: the next promotion, the latest social media update, the day-to-day grind of career and family. But in this constant pursuit of what’s next, many of us overlook a fundamental human responsibility: the creation of a lasting impact. Building a personal legacy is not a task for our later years; it is a life-affirming process that begins now, today, and shapes not only our own lives but the lives of those we touch and the society we inhabit.

Legacy is a concept deeply intertwined with our connection to the past and our responsibility to the future. Every generation stands on the shoulders of the one that came before it. The laws we live by, the technologies we use, and the cultural norms that define us are all part of a collective human legacy. To live an impactful life is to recognize this inheritance and to act in a way that contributes to it positively. This human responsibility is about more than just personal achievement; it's about paying attention to the lessons of history—both the triumphs and the mistakes—and using that knowledge to ensure our society evolves for the better.
The ripple effect of one person's life can be immense. Think of the unsung heroes who mentor a young person, the local volunteers who build a community garden, or the innovators who solve a seemingly small problem that goes on to change millions of lives. These individuals may not be household names, but their purposeful actions create a lasting impact. By actively engaging with the world around us and contributing to a better future, we fulfill our role as temporary stewards of a continuous, living society. When we live with a legacy mindset, we become agents of positive change, ensuring that our contributions, no matter how small, resonate far beyond our own existence.
If the benefits of an early focus on legacy are so profound, why do so many people, particularly the young, avoid the

topic? One of the primary reasons is a psychological phenomenon known as "optimism bias," which leads us to believe that our future is unwritten and that we have infinite time. We are naturally inclined to focus on the present, on immediate gratification and short-term goals. Legacy, by its very nature, is a long-term concept, and our brains are not always wired for this kind of thinking, especially in a culture that glorifies youth and instant results.
Another key factor is the sheer pressure of modern life. Between career building, financial stress, educational pursuits, and social commitments, the idea of adding a grand, existential goal like building a legacy can feel overwhelming. People often believe they must first "succeed" in a conventional sense—achieving financial stability or a certain career status—before they can even begin to think about what they will leave behind. This view, however, is a fundamental misconception. Legacy is not a reward for success; it is a mindset that informs and guides the pursuit of success. It's not about what you acquire but what you contribute.
Finally, the topic can feel daunting because it forces us to confront our own mortality. The idea of our finite time on Earth is an uncomfortable one, and many people instinctively push it aside. It is far easier to fill our days with distractions and fleeting pleasures than to sit with the deep questions of purpose and meaning. However, this avoidance comes at a cost, leading to a sense of aimlessness or a late-life regret that could have been prevented with a purposeful life direction set in motion much earlier.
Beginning the journey of building a legacy early in life offers transformative benefits that compound over time. The most significant is the establishment of a powerful sense of purpose. A legacy-oriented life provides a guiding

compass, a "North Star" that directs daily decisions, large and small. It moves us from a reactive existence—simply responding to what life throws at us—to a proactive one, where every action is a conscious step toward a meaningful goal. This clarity reduces anxiety and stress because it helps us filter out distractions and focus on what truly matters.
Living with this mindset also profoundly affects our personal well-being. Studies have shown that a strong sense of purpose is linked to better mental and physical health, including lower stress levels, improved sleep, and increased longevity. When we are focused on making a positive impact, we are less consumed by our own troubles and more engaged with the world, fostering deeper connections with others. This focus on others—on mentoring, contributing to a cause, or simply being a positive influence—creates a ripple of positivity that returns to us, enriching our own lives with fulfillment and joy.
Furthermore, an early focus on creating a lasting impact can lead to greater professional success and personal fulfillment. Instead of chasing titles or salaries for their own sake, a person with a legacy mindset seeks out work that aligns with their values and offers opportunities for meaningful contribution. This intrinsic motivation often leads to higher performance, greater resilience in the face of setbacks, and a more satisfying career path. It transforms work from a chore into a calling, making every day an opportunity to build something of enduring value.
For those who wait until later in life to consider their legacy, the consequences can be significant. The most common is

the feeling of regret. In a recent poll of people aged 60 and older, many wished they had spent less time on things that didn't ultimately matter and more time on the things that did—relationships, experiences, and helping others. The window for certain kinds of impact, especially those that require a lifetime of effort, may close. It becomes more challenging to mentor younger generations when you haven't built a body of work to share, or to influence a community when you have only just begun to invest in it.
Moreover, a late-in-life focus on legacy can feel rushed and stressful, burdened by the realization of lost time. The process of discovering one's purpose is a journey, and starting it at a young age allows for mistakes, course corrections, and growth. When you begin late, there is less room for error, and the pressure to leave a mark can become paralyzing. This can lead to a shallow or forced attempt at legacy, driven more by a desire to be remembered than by a genuine desire to serve.
So, how can you, in the midst of a busy and involved life, begin to lay the groundwork for a successful legacy? The key is to start small and be consistent. This is not about a sudden, grand gesture, but about a series of intentional, daily

choices. Here are some guidelines to help you get started:
Define Your Values: The first step is to clarify what truly matters to you. What principles do you want to be known for? Is it integrity, compassion, creativity, or courage? Take a moment to write down your core values. These will serve as the foundation for your life's work. By aligning your daily actions with these values, you begin the process of living an intentional life.
Invest in People: A significant part of a lasting legacy is your relational legacy. This is the positive mark you leave on the people in your life. Be present in conversations, offer genuine praise, and show up for the people you care about. Mentoring a younger colleague, offering support to a friend in need, or simply being a good listener can have a profound, lasting impact.
Find Your Contribution Zone: Identify a problem you are passionate about solving or a cause that deeply resonates with you. This could be anything from environmental conservation to youth education. You don't have to quit your job to make a difference; you can volunteer your time, lend your skills, or use your platform to raise awareness. Even small, consistent efforts can create a powerful ripple effect over time.
Practice Gratitude and Generosity: A legacy is not built on selfishness but on selfless acts. Cultivate a mindset of generosity, both with your resources and your time. A simple, daily practice of gratitude can shift your focus from what you lack to what you can give. Remember that the greatest legacy is often built on the smallest acts of kindness.
Document Your Journey: This doesn't mean you need to write a memoir. It could be as simple as keeping a journal, taking photos, or writing down lessons you've learned. By documenting your experiences, you create a living record of your journey that you can share with future generations. This can be an invaluable source of wisdom and inspiration for those who come after you.
Building a legacy is a deeply personal and meaningful journey that begins with a single, intentional step. By moving past the short-term focus of daily life and embracing the responsibility of creating a lasting impact, you will not only enrich your own life with purpose and fulfillment but also lay the groundwork for a brighter future for the people you love and the world as a whole. It is a long game, and the best time to start is now.