About Us

Who is Freedom Financial Services?

Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.

Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.

Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.

Book a Free Call to Discuss how We can empower you to achieve your dreams!

Meet Our Team

Jeanette Larsen

Executive Director



Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White

Advocate/Educator


Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.

Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.

Hear From Our Clients

We offer financial

wings to let your

dreams soar higher

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Ricardo Novoa

Advocate



Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.

Alan Loyd

Advocate


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley

Advocate


I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

Read Our Newest Blogs

successful multicultural seniors

Reframing Age: Cultivating a 'Growth Mindset' for Later Life

January 25, 20256 min read

"Too many people, when they get old, think that they have to live by the calendar." -- John Glenn

by Jeanette Larsen, MS

January 24, 2025 SUBJECTS: mindset, negative aging mindset, positive aging mindset, mental health and aging

Reframing Age: Cultivating a 'Growth Mindset' for Later Years

successful multicultural senior citizens

The adage "age is just a number" holds increasing truth as society shifts its perspective on aging. While biological changes are inevitable, how we perceive and respond to these changes is profoundly influenced by our mindset. A positive, growth-oriented mindset can significantly impact an individual's ability to thrive as they age, fostering physical and mental well-being, strong social connections, and a fulfilling life.

Understanding Mindset

Mindset, a term popularized by psychologist Carol Dweck, refers to our beliefs about our basic qualities, such as intelligence or talent. A fixed mindset assumes these qualities are static, while a growth mindset believes they can be developed through dedication and hard work. This concept extends far beyond academic achievement, influencing how we approach challenges, setbacks, and opportunities throughout life.

Our mindset – our beliefs about ourselves, our abilities, and the world around us – profoundly shapes our experience of aging. A negative aging mindset, often characterized by fear of decline, helplessness, and a focus on limitations, can have detrimental effects. It can increase stress levels, contribute to feelings of isolation and depression, and even impact physical health outcomes (Fredrickson, 2009).  

Conversely, a positive aging mindset – characterized by optimism, a focus on growth and learning, and a sense of purpose – can significantly enhance the aging experience. This mindset fosters a proactive approach to health, encourages engagement in meaningful activities, and strengthens resilience in the face of challenges.  

As we age, our mindset becomes increasingly crucial. A fixed mindset might lead to a sense of decline, focusing on limitations and losses. In contrast, a growth mindset encourages a focus on potential, learning, and personal growth, even in later life.

The Impact of Mindset on Aging

A positive mindset can have a profound impact on physical health during the aging process. Studies have shown that individuals with a positive outlook tend to have lower levels of stress hormones, such as cortisol, which can negatively impact the immune system (Fredrickson, 2009). A positive mindset can also motivate individuals to engage in healthy behaviors, such as regular exercise, a balanced diet, and adequate sleep, all crucial for maintaining physical well-being as we age.  

Furthermore, a positive mindset plays a crucial role in supporting mental health and aging. It can help individuals cope with age-related changes, such as loss of loved ones, declining physical abilities, and social isolation. By fostering a sense of purpose and meaning, a positive mindset can combat feelings of loneliness and depression, common challenges among older adults.  Below, discover how mindset can affect different areas of your life:

  • Physical Health: Research has shown a strong correlation between mindset and physical health outcomes. A positive outlook can influence factors like stress levels, immune function, and even cellular aging. Individuals with a growth mindset are more likely to adopt healthy habits, manage chronic conditions effectively, and recover more quickly from illnesses.

  • Cognitive Function: Mental stimulation is essential for brain health, and a growth mindset fosters a lifelong love of learning. Engaging in new activities, challenging the mind, and embracing problem-solving opportunities can help maintain cognitive sharpness and reduce the risk of cognitive decline.

  • Emotional Well-being: A positive mindset can significantly impact emotional well-being, reducing the risk of depression and anxiety. By focusing on gratitude, cultivating optimism, and practicing mindfulness, individuals can enhance their overall sense of happiness and life satisfaction.

  • Social Connections: Our relationships play a vital role in our quality of life. A growth mindset encourages us to seek out new connections, maintain existing ones, and contribute to our communities. This sense of belonging and purpose can significantly enhance well-being.

  • Resilience: Life inevitably presents challenges, and our ability to bounce back from setbacks is crucial for thriving as we age. A growth mindset equips us with the resilience to overcome obstacles, learn from experiences, and emerge stronger.

Cultivating a Growth Mindset

Maintaining cognitive function is a key aspect of healthy aging. A positive mindset can significantly contribute to cognitive health by encouraging mental stimulation and engagement. Individuals with a growth mindset are more likely to embrace new learning experiences, engage in mentally challenging activities such as puzzles, reading, and learning new languages, and stay intellectually curious.  

These activities help to strengthen neural connections, improve memory, and enhance cognitive flexibility, all of which are crucial for maintaining cognitive function as we age. Moreover, a positive mindset can reduce anxiety and stress, which can negatively impact cognitive performance.  

While it may take effort, anyone can cultivate a growth mindset at any age. Here are some strategies:

  • Embrace challenges: View obstacles as opportunities for growth and learning.

  • Cultivate curiosity: Stay inquisitive about the world around you and seek out new experiences.

  • Practice gratitude: Focus on the positive aspects of your life and express appreciation for what you have.

  • Develop a growth mindset vocabulary: Use language that emphasizes learning, improvement, and effort.

  • Surround yourself with positive influences: Spend time with people who support your growth and encourage your goals.

  • Set achievable goals: Break down larger goals into smaller, manageable steps to build confidence and momentum.

  • Celebrate successes: Acknowledge and reward your accomplishments, no matter how small.

Conclusion

The aging process is inevitable, but how we experience it is largely within our control. By cultivating a positive aging mindset, we can embrace the challenges and opportunities that come with age, maintain our physical and mental well-being, and live fulfilling lives. A growth mindset is a powerful tool for aging gracefully and fulfilling one's potential. By embracing challenges, fostering curiosity, and cultivating resilience, individuals can create a rich and meaningful life well into their later years. Remember, it's never too late to adopt a growth mindset and reap the rewards of a more positive and fulfilling life.

Suggested Reading:

Cohen, G.D. (2006). The Mature Mind: The Positive Power of the Aging Brain. Basic Civitas

Dweck, C. S. (2006). Mindset: The new psychology of success. Random House.

Fredrickson, B. L. (2009). Positivity: Groundbreaking research revealing how positive emotions, exercise, and mindfulness can transform your life. Basic Books.

About the Author:

Jeanette Larsen, blogger, author, influencer

Jeanette Larsen is the dynamic and passionate Executive Director of Larsen Family Enterprises, the "Marketplace of Success". She, and her partner companies combine their efforts to empower clients and customers with the skills, tools, and resources needed for them to create their personal visions of a "Thriving Successfully" Life. With a strong professional background in Mental Health, Advocacy, education, and business, Jeanette has honed her entrepreneurial skills to create a legacy of success for all that she serves. Discover more about her at https://authentic-jeanette.lfeg.org

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Jeanette Larsen

The passionate and driven executive director of Larsen Family Enterprises Group whose mission is to "Empower those We Serve to Create Their Thriving Successfully Lives" dedicates her life to helping others navigate the perils of living successfully. Jeanette lives in Dallas, Texas with two black cats (Shadow and Shiera) and a Chihuahua/Terrier mix named Bear.

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