About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!
Meet Our Team
Jeanette Larsen
Executive Director
Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.
Tricia White
Advocate/Educator
Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
Hear From Our Clients
We offer financial
wings to let your
dreams soar higher
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque nisi nunc, tincidunt non nibh non, ullamcorper facilisis lectus. Sed accumsan metus viverra turpis faucibus, id elementum tellus suscipit. Duis ac dolor nec odio fermentum
Ricardo Novoa
Advocate
Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.
Alan Loyd
Advocate
Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.
Reginald Wiley
Advocate
I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.
Read Our Newest Blogs
The Crusade: Aligning Your Soul with the System
Align your personal values with the Primerica Crusade. Discover how "Buying Term and Investing the Difference" builds a legacy of freedom for families. ...more
Thriving Successfully ,Careers Mindset career development business-growth Growth University Larsen Family Enterprises Group Legacy Protection Services Primerica Goal Setting Success professional ethics & values personal growth presentations products life purpose know your "why" &sales success
January 24, 2026•5 min read
How to Use NEPQ Sales Concepts with the Primerica Gateway Program to Build a Customer Base
Master NEPQ sales concepts and the Primerica Gateway Program to build a loyal customer base. Learn Jeremy Miner’s techniques for financial service success ...more
Careers in the 2020's ,Careers career development business-growth customer base building Larsen Family Enterprises Group Legacy Protection Services Primerica lesson NEPQ presentations &products
January 08, 2026•5 min read
Mastering the Commitment Bridge: How to Set High-Conversion Appointments Using NEPQ
Master NEPQ to set more appointments and KTPs. Learn the "Commitment Bridge" to grow your financial services business with authority and confidence. ...more
career development ,business-growth business tools for success Growth University Legacy Protection Services Primerica NEPQ Success professional ethics & values presentations &products
January 08, 2026•8 min read
© 2025 Larsen Family Enterprises Group dba Freedom Financial Services - All Rights Reserved, Published in the United States of America
Contact
