About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
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Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

"Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus." —Alexander Graham Bell
In the study of physics, Isaac Newton’s First Law of Motion states that an object at rest stays at rest, and an object in motion stays in motion, unless acted upon by an external force. This is the principle of Inertia. In the study of human achievement, this law is equally absolute. The greatest obstacle to mastering your destiny is not a lack of vision or a poor plan—it is the paralyzing weight of inertia.
In this lesson, Inertia vs. Momentum, we bridge the gap between "stuck" and "unstoppable." We move beyond the initial commitment of the Daily Decree and into the tactical application of Work Ethic and Focus. To master your destiny, you must understand that momentum is not a gift; it is a created state. It is the result of a deliberate choice to apply force to your Life Purpose until the resistance of inertia breaks. This is where the dreamer becomes the doer, and where the plan becomes a reality.
Every high-achiever encounters periods of stagnation. This is the "Stuck" phase, where the novelty of the Vision has faded, and the complexity of the Execution has created friction. Being stuck is rarely a sign of a lack of talent; rather, it is a sign that inertia has taken hold of your psychology.
Inertia is often fueled by "Analysis Paralysis." When you spend more time thinking about the work than doing the work, you are creating mental friction. In the Success Triad, we recognize that critical thinking is vital for planning, but it can be a predator during execution. The sovereign individual understands when to stop analyzing and start acting.
A lack of organization is a primary source of inertia. If your environment is cluttered or your time is unmanaged, every task requires an extra burst of willpower just to begin. This is "low-level friction" that drains your battery. To move from stuck to unstoppable, you must first clear the path by applying the skills of organization and time management.
If momentum is a moving car, Work Ethic is the starter motor. It is the force that breaks the initial grip of inertia. Most people wait to "feel" motivated before they start. The Master of Destiny knows that motivation is a result of action, not a prerequisite for it.
Work ethic is the outward expression of Determination. It is the willingness to do the "unsexy" work—the boring, repetitive, or difficult tasks—that the Vision requires. In this module, we view work ethic as a moral duty. If you have signed the Non-Negotiable Contract, then your work ethic is the means by which you fulfill that vow. To have a high work ethic is to have high personal integrity.
One of the most effective tools for breaking inertia is the "5-Minute Rule." When you feel "stuck," you commit to working on your Most Important Task for just five minutes. This small application of force is usually enough to break the static friction of starting. Once you are in motion, the physics of achievement shift in your favor.
Breaking inertia is the start, but Focus is what maintains the motion. Focus is the "steering wheel" of your momentum. Without it, you may be moving, but you are not moving toward your destiny.
In a world designed to fracture your attention, focus is a radical act of leadership. To be focused is to be in command of your mental resources. This requires Decision-Making skills—specifically, the decision to say "No" to the urgent-but-unimportant distractions of the day. A Master of Destiny protects their focus as if it were their most valuable asset, because it is.
Sustained momentum requires blocks of "Deep Work"—time set aside for intense, undistracted concentration. This is where the character trait of being a "Finisher" is forged. By eliminating notifications, closing open loops, and dedicating your focus to a single objective, you move from incremental progress to exponential achievement.
Once an object is in motion, it requires significantly less force to keep it moving. This is the Momentum Loop. In human psychology, this is known as the "Winner Effect." Every small win releases dopamine, which increases your confidence, which in turn makes the next task feel easier.
To become unstoppable, you must design your day for "Micro-Wins." By breaking your milestones into tiny, achievable tasks, you ensure that you are constantly making "Integrity Deposits." Each completed task adds to your momentum. Over time, these small wins compound, creating a psychological force that becomes nearly impossible to stop.
Momentum is cumulative. Your work ethic today makes your focus easier tomorrow. When you consistently choose to be a finisher, you are building a "Success Current." Eventually, you reach a state where your baseline level of activity is higher than most people’s peak level of effort. This is the definition of being Unstoppable.
To maintain momentum without burning out, you must use the skills of Organization and Time Management. These are not just administrative tasks; they are the "scaffolding" of your destiny.
An organized life reduces the friction of decision-making. When you know where your resources are, what your priorities are, and what your next step is, you don't waste energy on "finding the way." You simply move. Leadership begins with the organization of one’s own life.
In the Success Triad, time management is a form of Reliability. By managing your time effectively, you ensure that you can keep the promises you made in your Daily Decree. It involves using Critical Thinking to audit how you spend your life's most finite resource. Are you investing your time in momentum-building activities, or are you spending it on inertia-inducing distractions?
Moving from stuck to unstoppable requires a shift in Leadership. Specifically, it requires you to lead yourself out of the rut. This is where the sub-module "The Buck Stops Here" begins to manifest.
Inertia often thrives on excuses. "I don't have enough time," "The economy is bad," or "I'm too tired." The sovereign individual rejects these narratives. They take Radical Responsibility for their momentum. If they are stuck, they don't blame the wall; they look for the tool to break it. This level of ownership is the hallmark of a true leader.
Momentum is most often lost during periods of pressure or crisis. This is where your Decision-Making and Critical Thinking skills are tested. Instead of allowing a crisis to stop your motion, you apply the Pivot Protocol. You adjust the method, but you keep the momentum. You choose to be unstoppable not because the path is easy, but because your commitment to the Vision is absolute.
Consider the launch of a space shuttle. The vast majority of the fuel is consumed in the first few minutes—the effort required to break the earth's gravity and overcome the inertia of being at rest is immense. But once the shuttle is in orbit, it requires almost no fuel to maintain incredible speeds.
Your journey toward your destiny is the same. The "Stuck" phase requires a massive application of Work Ethic and Determination. It feels heavy, difficult, and slow. But as you build Momentum through consistent Focus and Productivity, you eventually break free from the "gravity" of your old habits. You enter the state of the Master of Destiny, where your success feels as natural as breathing.
Success is not a lottery; it is a result of the physics of your own character. You choose to be stuck, or you choose to be unstoppable. You choose to succumb to inertia, or you choose to build momentum.
By engaging in the activities in the Learner Portal for this lesson, you are applying the force necessary to change your state of motion. You are signing your name to the Work Ethic required for greatness. You are committing to the Focus required for mastery.
The weight of inertia is heavy, but the power of the Success Triad is stronger. Break the cycle. Do the work. Build the momentum. Become the person who cannot be stopped. Your destiny is waiting for you to move.
© Success Triad Course. Module 4: Mastering Destiny.