About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.
"A small business is an amazing way to serve and leave an impact on the world you live in." — Nicole Snow
The fourth quarter: a time of bustling holidays, eager consumers, and for the logistics and transportation industry, an unparalleled surge in demand. This "peak season," encompassing events like Thanksgiving, Black Friday, Cyber Monday, and the entire Christmas shopping period, represents both the greatest opportunity and the most significant financial challenge for companies in this sector. As parcels pile up and trucks traverse countless miles, a hidden battle unfolds behind the scenes: the struggle to secure sufficient funding to cover the enormous operational and capital expenses associated with this heightened activity. For many, finding the right financial partner isn't just about growth; it's about survival.
The sheer volume of goods moved during the fourth quarter creates a cascade of expenses that can quickly overwhelm even well-prepared companies. Understanding these costs is the first step in

formulating a robust funding strategy.
Driver Wages and Overtime: The lifeblood of any logistics operation, drivers are stretched to their limits during peak season. Companies must often hire temporary drivers, incurring recruitment and training costs, or pay existing drivers significant overtime. This isn't just about hourly rates; it includes benefits, payroll taxes, and sometimes performance-based bonuses to incentivize timely deliveries. A single additional driver can cost upwards of $1,000 per week, and a fleet of dozens can see payroll expenses skyrocket into the hundreds of thousands.
Fuel Expenses: The Volatile Variable: Every mile driven consumes fuel, and with routes multiplying and distances extending, fuel becomes a monumental expenditure. Fuel costs often represent 20-30% of a trucking company's total operating budget. During Q4, this percentage can climb higher, exacerbated by potential seasonal price increases or unexpected market fluctuations. A truck averaging 6 miles per gallon and driving 120,000 miles annually consumes 20,000 gallons of fuel. If a company doubles its mileage for Q4 and fuel prices rise even slightly, the impact on cash flow is immediate and substantial.
Vehicle Maintenance and Repairs: The Wear and Tear of Demand: Increased usage inevitably leads to accelerated wear and tear on fleets. Tires need replacing more frequently, engines work harder, and the risk of unexpected breakdowns rises. A blown tire on a heavy-duty truck can cost over $500, while a major engine repair can easily run into thousands or even tens of thousands of dollars. Such repairs aren't just expensive; they lead to costly downtime, further impacting delivery schedules and customer satisfaction during a critical period. Preventive maintenance, while crucial, also represents an upfront cost that needs to be funded.
Purchasing or Leasing New Vehicles: To genuinely capitalize on peak season demand and prepare for future growth, companies often need to extend their fleet. A new semi-truck can cost anywhere from $150,000 to $200,000 or more, while trailers can add another $30,000 to $70,000 each. Even leasing options, while spreading out the cost, still require significant upfront capital for deposits and initial payments.
Acquiring New Technology: The Digital Edge: Modern logistics is increasingly technology-driven. Q4 often sees companies investing in upgrades to:
Fleet Management Systems (FMS): Software for route optimization, real-time GPS
tracking, driver behavior monitoring, and predictive maintenance scheduling. These systems can cost thousands to tens of thousands annually but offer substantial long-term efficiency gains.
Warehouse and Inventory Management Systems (WMS/IMS): Automation solutions, robotics, and advanced scanning equipment to handle the massive influx of packages, improving throughput and reducing errors. Initial setup can range from $10,000 for small systems to hundreds of thousands for large-scale automation.
Data Analytics and AI: Tools to forecast demand more accurately, optimize staffing, and identify potential bottlenecks before they occur. These investments are crucial for competitive advantage.
Upgrading Existing Equipment: Beyond new vehicles, existing equipment often requires upgrades to maintain efficiency and reliability. This can include new refrigeration units for cold chain logistics, specialized cargo handling equipment, or advanced safety features for vehicles.
The Accounts Receivable Lag: This is arguably one of the most critical financial challenges in

Q4. While revenue surges, the payment terms with shippers often mean that payment for Q4 services may not be received until well into January or February of the following year. This creates a significant cash flow gap. A company might incur all the expenses (payroll, fuel, maintenance) in October, November, and December, but not see the corresponding revenue materialize for weeks, if not months. This lag can be crippling without sufficient working capital.
Payroll Obligations: Regardless of when invoices are paid, drivers and staff expect their salaries on time. Covering weekly or bi-weekly payroll for an expanded workforce during this extended payment cycle requires substantial liquid capital.
Insurance and Claims: With increased activity comes an elevated risk of accidents, cargo damage, and other liabilities. Insurance premiums are an ongoing expense, but companies also need reserves to cover deductibles or self-insured retentions for any claims that arise, which can be more frequent during high-stress periods.
Taxes and Fees: End-of-year tax planning and quarterly payments for various federal and state

taxes (income, payroll, fuel) can be substantial. Many companies strategically make capital expenditures in Q4 to leverage depreciation deductions.
Permits and Licenses: Ensuring all vehicles and drivers possess up-to-date permits, registrations, and operating licenses across different jurisdictions is an ongoing administrative cost, with renewals often aligning with the fiscal year-end.
Compliance Costs: Adhering to evolving safety regulations (e.g., ELD mandates), environmental standards, and labor laws often requires investments in training, equipment, and administrative oversight.
Given the breadth and magnitude of these Q4 expenses, securing timely funding is not merely advantageous; it is imperative for several reasons:

Seizing Opportunity: Without adequate funding, companies cannot scale to meet peak demand, effectively leaving money on the table. This means lost revenue and potentially losing market share to competitors who can adapt.
Maintaining Operational Continuity: Insufficient funds can lead to delayed payroll, inability to fuel trucks, or neglected maintenance – all of which cripple operations and damage reputation.
Avoiding Debt Spirals: Relying on high-interest credit cards or predatory short-term loans due to an urgent cash crunch can trap businesses in a cycle of debt.
Ensuring Customer Satisfaction: During peak season, delivery speed and reliability are paramount. Funding ensures companies can maintain service levels, which is crucial for retaining existing clients and attracting new ones.
Strategic Growth: Proactive funding allows companies to make strategic investments in technology and fleet expansion, positioning them for sustained growth beyond the Q4 surge.
While traditional bank loans are an option, they often involve lengthy approval processes, extensive collateral requirements, and rigid repayment schedules that may not align with the fluctuating cash flow of the logistics industry, especially during Q4. This is where uncollateralized short-term funding offers distinct advantages:
Speed and Accessibility: These solutions are typically much faster to approve and disburse, which is critical when opportunities or urgent expenses arise suddenly in Q4. Traditional loans can take weeks or months; uncollateralized options can often be secured in days.

No Collateral Required: Unlike asset-backed loans, uncollateralized funding doesn't require businesses to pledge valuable assets (trucks, real estate, accounts receivable) as security. This reduces risk for the business and keeps their assets free for other financing needs or as a safety net.
Flexibility: Many uncollateralized options are designed to be more flexible in their repayment structures, often aligning with a company's revenue cycles. This is particularly beneficial for the logistics industry, where income can be front-loaded in Q4 but payments received later.
Preserves Equity: By not requiring equity dilution, business owners maintain full control and ownership of their company.
Simplicity: The application process is generally less cumbersome, requiring less paperwork and a more streamlined review compared to traditional bank financing. Because Evolve Capital Systems is a certified broker with David Allen Capital, our clients have access to over 100 top lenders. Instead of selling your information to those lenders so you get inundated with inappropriate and unwanted offers, our experts process your application and find the very best offers to meet your needs. You will receive only a few top offers, geared specifically to your company's needs, complete with a repayment plan that fits your company profile. Upon acceptance of an offer, funding is generally deposited to your company bank account within 24 hours.
Ideal for Working Capital Gaps: Uncollateralized short-term funding is perfectly suited to bridge the accounts receiveable gap, cover immediate payroll needs, or fund a sudden increase in fuel costs without tying up long-term capital.
Recognizing the unique financial pressures faced by logistics and transportation companies,

particularly during the critical fourth quarter, Evolve Capital steps in as a vital partner. Based in Plano, Texas, Evolve Capital specializes in providing flexible, accessible funding solutions tailored to the needs of growing businesses.
Evolve Capital's service is designed to help businesses:
Meet Immediate Cash Flow Needs: Evolve Capital understands the urgency of Q4 expenses. Their uncollateralized funding options allow companies to swiftly access the capital needed to cover everything from increased payroll and fuel costs to unexpected maintenance, ensuring operations run smoothly without interruption.
Capitalize on Peak Season Opportunities: By providing quick access to funds, Evolve Capital empowers logistics businesses to take on more contracts, expand their routes, and even add temporary staff or lease additional vehicles to fully leverage the peak season demand, turning potential lost revenue into actual profit.
Bridge the Accounts Receivable Gap: A core strength of Evolve Capital's offering is its ability to mitigate the impact of delayed payments from clients. We provide the necesary working capital to keep operations humming while awaiting payment, effectively insulting businesses from the cash flow squeeze inherent in long payment cycles.
Fund Strategic Investments: Beyond just covering operational costs, Evolve Capital enables companies to make strategic Q4 investments. Whether it's upgrading essential technology for route optimization, investing in warehouse automation, or preparing for future fleet expansion, their funding solutions support long-term growth initiatives.
Simplify the Funding Process: Evolve Capital prides itself on a straightforward, transparent, and efficient application and approval process. Unlike traditional lenders, they focus on a company's overall health and growth potential rather than solely relying on extensive collateral, making funding accessible to a wider range of businesses. They understand that time is money, especially in logistics.
The fourth quarter is a make-or-break period for logistics and transportation companies. The confluence of increased operating costs, fleet expansion needs, and critical working capital demands requires a proactive and strategic approach to funding. While the challenges are significant, the opportunities for growth and increased profitability are equally immense for those who are adequately prepared.
Uncollateralized short-term funding offers a powerful, flexible, and accessible solution to navigate these financial complexities, allowing businesses to seize peak season opportunities without jeopardizing their long-term health. Partners like Evolve Capital are instrumental in this equation, providing the vital financial lifelines that empower logistics and transportation companies in Plano, Texas, and across the nation to not only survive the Q4 rush but to truly thrive and lay the groundwork for sustained success in the year ahead. In an industry defined by movement, the right funding ensures that companies keep moving forward, regardless of the seasonal headwinds.
If you need funding to grow your business during this busy season, visit our website to see how Evolve Business Systems, and David Allen Capital can help you meet your needs to grow!