About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

"If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else." - Paul Arden
In the journey of the Success Triad, we have traversed the expansive landscapes of Vision, the rigorous structures of Planning, and the gritty reality of Execution. Now, we arrive at the capstone: Mastering Destiny. At this stage, a profound realization must take hold: Success is not a destination reached at the end of a long road, nor is it a stroke of luck bestowed upon the fortunate. Success is a deliberate choice made each and every day of a person’s life.
The "Daily Decree" is the foundational habit of the sovereign individual. It is the recognition that every morning presents a new contract with yourself. You either choose to move toward your destiny with integrity and focus, or you choose to drift. There is no middle ground. In this lesson, we explore the deep connection between your personal values—integrity, commitment, and reliability—and the daily decisions that ultimately dictate your legacy.
Most people live life in a "reactive" state. They respond to the demands of others, the pressures of the external economy, or the whims of their own shifting moods. In the Success Triad, we move to a "proactive" or "sovereign" state. We understand that our external reality is a direct reflection of our internal choices.
When we state that success is a choice, we are speaking of the Architecture of Choice. This architecture is built upon the pillars of integrity and commitment.
Integrity is often defined as doing the right thing when no one is watching. In the context of Mastering Destiny, integrity is the alignment of your actions with your own word. Every time you follow through on a daily decree, you make a deposit into your "Identity Bank." You are proving to your subconscious that you are reliable. Conversely, every time you break a promise to yourself, you fracture your integrity. You cannot master your destiny if you cannot trust the person in the mirror.
Commitment is the ability to stay the course long after the emotion you felt when you started has left the room. Motivation is a feeling; commitment is a choice. The Daily Decree requires you to recommit to your Vision every morning, regardless of whether you "feel" like it. This is where the deliberate choice to succeed is tested. It is easy to be successful when the sun is shining and the path is clear; it is the choice to be successful in the dark, in the cold, and in the "dip" that defines a Master.
Destiny is often misunderstood as "fate"—something that is written in the stars. In the Success Triad, we define destiny as the inevitable outcome of a specific character. If you possess the character of a Master Executor, your destiny is success. If you possess the character of a drifter, your destiny is mediocrity.
Determination is the internal fire required to push through the friction points of life. In this module, determination is elevated from a tactic to a value. It is the grit that allows you to say, "The methods may change, but the goal is non-negotiable." This is rooted in the work we did in the Execution Module with the Pivot Protocol. Determination is the choice to remain stubborn about your destination while remaining flexible about your route.
In an age of infinite distraction, focus is a competitive advantage. To choose success is to choose focus. It is the deliberate decision to direct your energy toward your Most Important Task (MIT) while ruthlessly eliminating the trivial. Focus is not just about what you do; it is about what you choose not to do. Every "No" you say to a distraction is a "Yes" to your destiny.
Mastering your destiny requires more than just high-level character traits; it requires a sophisticated skill set. Success is a series of intelligent decisions made under pressure.
The sovereign individual does not make decisions based on impulse. They use Critical Thinking to evaluate every choice against the Triad:
Vision Check: Does this choice move me closer to my Life Purpose?
Planning Check: Does this choice align with the strategic roadmap I built?
Integrity Check: Does this choice honor the contract I signed with myself?
By using this framework, decision-making becomes an act of leadership. You are leading yourself toward your future self.
As we will explore deeper in a later article, "The Buck Stops Here" is the ultimate expression of leadership. To master your destiny, you must accept that you are the sole author of your outcomes. If you are stuck, it is because of your choices. If you are unstoppable, it is because of your choices. When you stop blaming external circumstances—the economy, your upbringing, your boss—you regain the power to change your reality.
Everyone, at some point, feels "stuck." The difference between a master and a dreamer is how they handle inertia. Inertia is the tendency of an object to stay at rest. In human terms, it is the cycle of procrastination, doubt, and hesitation.
To become Unstoppable, you must realize that momentum is a choice. You do not wait to "feel" like moving; you move to generate the feeling of momentum. This is where Work Ethic and Productivity become essential. By maintaining high-level organization and time management, you create a "Success Current." You design your day so that success is the path of least resistance.
In successful living, we emphasize the "1% Rule." You do not need to leap to your destiny in a single bound. You need to make the deliberate choice to improve by 1% every day. This incremental growth, sustained over time, creates a compound effect that makes your success inevitable.
The hallmark of the "Mastering Destiny" module is the development of the Finisher’s Identity. Most of the world consists of "starters"—people who have the vision and even the plan, but who lack the character to cross the finish line.
A Finisher understands that the last 5% of a project is where the true character growth occurs. It is where the "Mastery" is sealed. By choosing to be a Finisher in every task—whether it’s a daily email, a weekly report, or a decade-long business venture—you are training your brain to expect victory. You no longer hope to succeed; you command it through the sheer weight of your reliability.
How do you operationalize the "deliberate choice to succeed"? It begins with the Daily Decree Practice.
The Morning Decree: Before checking your phone or engaging with the world, state your intent for the day. Link it explicitly to your Life Purpose. "Today, I choose to succeed by [Specific Action] because it fulfills my purpose of [Life Purpose]."
The Integrity Audit: Throughout the day, ask yourself: "How is doing, (saying, or being) what I am now doing, (saying, or being) helping me do, (say or be) the person I am in my life vision?
The Evening Reflection: At the end of the day, score your integrity. Did you make a deposit or a withdrawal from your Identity Bank?
Your destiny is not a lottery. It is not a matter of chance. It is a building you are constructing, one deliberate brick at a time. The Daily Decree is the commitment to place that brick with perfection every single day.
As you engage with the activities in the Learner Portal for this lesson, remember that you are not just completing an assignment. You are making a choice. You are deciding, right now, that mediocrity is no longer an option. You are choosing to be a finisher. You are choosing to be reliable. You are choosing to master your destiny.
The world is full of people who wait for their destiny to arrive. The Master of Destiny knows that destiny is something you create through the relentless application of integrity, focus, and work ethic. Success is waiting. It is time to make the choice.