About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!
Meet Our Team
Jeanette Larsen
Executive Director
Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.
Tricia White
Advocate/Educator
Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
Hear From Our Clients
We offer financial
wings to let your
dreams soar higher
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Ricardo Novoa
Advocate
Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.
Alan Loyd
Advocate
Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.
Reginald Wiley
Advocate
I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.
Read Our Newest Blogs
The Optimized Day: Advanced Time Management and the Architecture of High-Output Success
Master the Optimized Day with the Success Triad. Learn advanced time management, productivity, and decision-making to become truly unstoppable. ...more
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February 05, 2026•8 min read
The Daily Decree: How the Deliberate Choice to Succeed Defines Your Destiny
Master your destiny through the Success Triad. Learn why success is a daily, deliberate choice rooted in integrity, commitment, and personal sovereignty. ...more
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February 04, 2026•7 min read
The Pivot Protocol – The Art of Agile Adaptation
Master the Pivot Protocol to stay committed to your vision. Learn how to adapt tools, skills, and timelines without ever abandoning your life goals. ...more
Thriving Successfully ,Careers Mindset career development Growth University Larsen Family Enterprises Group Growth Unlimited Legacy Protection Services Primerica Goal Setting Success professional ethics & values personal growth self-discipline life purpose know your "why" &strategic planning
February 03, 2026•8 min read
The Accountability Infrastructure – Engineering Your Environment for Success
Build a bulletproof accountability infrastructure. Learn to use social leverage and character training to ensure consistent execution of your life goals. ...more
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February 03, 2026•6 min read
The Integrity of Action: Operationalizing Your Success Triad Through Execution
Master the Success Triad Execution Module. Learn to operationalize your vision with commitment, grit, and the Pivot Protocol to achieve life-long goals. ...more
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February 02, 2026•8 min read
From Wishful Thinking to Wealth: Operationalizing Your Primerica Success Through Radical Accountability
Are you building your Primerica business or just wishing for success? Discover how to operationalize your goals, master your own fate, and fast-track your career through radical accountability. ...more
Thriving Successfully ,Careers Mindset Growth University Larsen Family Enterprises Group Legacy Protection Services Primerica Goal Setting Success professional ethics & values personal growth self-discipline strategic planning productivity &sales success
January 30, 2026•11 min read
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