About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

“Ideas are yesterday, execution is today and excellence will see you into tomorrow.” --Julian Hall
In the architecture of the Success Triad, we have already laid the foundation. In the Vision module, you identified your North Star—the non-negotiable "Why" that defines your existence. In the Planning module, you drafted the blueprints, creating a strategic roadmap and identifying the milestones necessary to reach your destination.
However, many ambitious individuals falter at the threshold of the third and most critical pillar: Execution. Execution is the ultimate bridge between the mental plane of imagination and the physical plane of reality. Without it, the most profound vision is merely a daydream, and the most detailed plan is simply ink on paper. Execution is where the "rubber meets the road," but more importantly, it is where character is forged. In this module, we move beyond theory. We are here to operationalize your life purpose, transforming abstract desires into tangible, history-making results.
The core of the Success Triad philosophy is the belief that a goal, once correctly identified and aligned with one’s Life Purpose, becomes a sacred contract. In modern culture, we are often taught that it is acceptable to "quit if it doesn't feel right" or "abandon a goal if it becomes too difficult." The Success Triad rejects this premise entirely.
To abandon a goal that was born from your Vision is to commit an act of self-betrayal. It creates a "fracture of integrity" within your character. Every time you walk away from a plan you set for yourself, you send a message to your subconscious: My word is not law. My vision is optional. I am a person who folds under pressure.
In this module, we teach that completion is a character trait. We do not finish because the task is easy; we finish because we said we would. This is the essence of Determination and Commitment. By refusing to abandon the mission, you are doing more than just achieving a result; you are training your soul to be the kind of person who is capable of sustaining great success.
While often used interchangeably, Determination and Commitment are distinct forces in the Execution Module.
Determination is an internal state of being. It is the "grit" required to push through the "dip"—that middle period of any project where the initial excitement has worn off, the novelty is gone, and only the hard work remains. Determination is fueled by the Vision. When the physical body is tired, determination reaches back into Module 1 and pulls energy from the Life Purpose.
Commitment is the structural side of the equation. It is the vow you make to your Accountability Partners, your family, and your future self. Commitment is what keeps you in the seat when your determination wavers. It is the discipline to follow the plan created in Module 2, even when you no longer "feel" like it.
In the Success Triad, we understand that feelings are fleeting. Execution cannot be based on emotion. It must be based on the character traits of discipline and honor.
One of the greatest obstacles to execution is the "All or Nothing" fallacy. Many people believe that if their original plan fails, the goal is lost. This is a catastrophic misunderstanding of the execution process.
The Success Triad introduces the Pivot Protocol. This is the art of evaluating progress toward goal achievement with the flexibility to adjust methods while maintaining an ironclad commitment to the destination. If the ladder you built doesn't reach the window of your Vision, you don't walk away from the house—you build a better ladder.
The tools we choose in the Planning Module are hypotheses. We believe they will work, but reality is the final judge. If a specific software, marketing strategy, or workflow is failing to produce results, the Execution Module encourages an immediate audit. Switching tools is not quitting; it is optimizing.
Often, execution stalls because we reach a "competency ceiling." You may have the vision and the plan, but you lack the specific skill to execute a certain milestone. In this case, the execution task shifts. Your goal is no longer the milestone itself; your goal is the acquisition of the skill required to conquer the milestone. This is where growth happens. You are forced to learn and grow to keep the commitment alive.
Life happens. External variables—health, family, economy—can impact our timeline. In the Success Triad, we recognize that moving a deadline is a valid tactical adjustment. However, there is a strict rule: You can change the date, but you cannot delete the goal. A delayed victory is still a victory; an abandoned goal is a permanent defeat of the spirit.
High-level execution rarely happens in a vacuum. To maintain the discipline necessary for long-term growth, you must build an infrastructure of accountability.
An Accountability Partner is a person who cares enough about your Vision to hold you to the fire of your own standards. They are not there to soothe your ego or accept your excuses. They are a mirror for your integrity.
In this module, we operationalize this relationship. Your Accountability Partner should have a copy of your milestones from Module 2. Every week, you must face the "Mirror of Truth." Did you do what you said you would do? If not, why? The social cost of admitting failure to a peer is often the exact leverage needed to ensure the work gets done on those days when internal motivation is low.
Within the Canvas Learner Portal, we use a self-scoring system to track "Integrity Deposits." Each day you complete your Most Important Task (MIT), you make a deposit. Each day you make an excuse, you make a withdrawal. By visualizing your character growth as a bank account, you begin to see the long-term value of daily discipline.
The primary reason execution fails is that the Vision is so large it becomes paralyzing. We solve this through Incremental Facilitation.
This is the process of breaking down the massive goals from the Planning Module into "Micro-Wins"—tasks so small they are impossible to fail. We focus on the next 24 hours. While the Vision is focused on the next ten years, Execution is focused on the next ten minutes.
By consistently achieving these micro-goals, you build a "Momentum Loop." Success breeds confidence, and confidence fuels the determination needed for the next, larger step. This incremental growth is how character traits like focus and resilience are developed. You are not born with grit; you build it one completed task at a time.
We must address the psychological cost of abandonment. When you set a goal using the Success Triad method, you have already verified that this goal is a direct extension of your life's purpose. Therefore, to walk away from it is to admit that your life's purpose is negotiable.
This leads to a "Identity Crisis" that can haunt an individual for decades. "What if I had stayed?" "What if I had tried one more tool?" To prevent this, we instill the belief that the only way out is through. Completion is the ultimate form of self-respect. When you finish the plan, regardless of the pivots and the extra time taken, you stand atop the mountain of your Vision as a transformed person. You have proven to yourself that you are a master of your reality.
To move from reading this article to achieving your Vision, follow these steps in the Success Triad Learner Portal:
Sign the Non-Negotiable Contract: Formally link your current goals to your Life Purpose and vow never to abandon them.
Appoint Your Board of Accountability: Choose two partners who will challenge you and set a weekly meeting schedule.
Perform a Weekly Friction Audit: If you aren't moving, find the tool or skill gap. Apply the Pivot Protocol.
Log Your Integrity Deposits: Use the daily tracker to ensure you are building the character of a finisher.
The Success Triad is a circle. Your Vision gives you hope. Your Planning gives you confidence. But your Execution gives you the actual life you desire.
As you move through the activities in this module, remember that every struggle is a part of the character training. Every time you choose to pivot instead of quit, you are becoming stronger. Every time you hold yourself accountable, you are becoming more reliable.
The world is full of people who have visions and plans. The world is short on people who execute. By mastering this module, you join the ranks of those who don't just dream of a better life—they build it.