About Us
Who is Freedom Financial Services?
Our company is a proud partner of Larsen Family Enterprises Group, marketplace of independent businesses dedicated to the shared mission to, empower those we serve to create their personal vision of a "Thriving Successfully i" life.
Freedom Financial Services is committed to the belief that every person has the rightb5o create financial freedom and we empower our clients to create the success they desire by providing training and coaching , as well as access to products and services that will help them achieve their goals.
Our values promote independence and sef-reliance. The Services we provide are focused on promoting these values for our clients. We do not supply "pre-determined" and "done for you" plans and packages of Services that restrict the options available to our clients. Instead, we focus on finding options and opportunities that uniquely meet the individual needs and desires of the people we serve, providing training and support to empower them to monitor, maintain and grow wealth and success for their family.
Book a Free Call to Discuss how We can empower you to achieve your dreams!


Jeanette’s passion for empowering others to create thriving, successful lives drives Larsen Family Enterprises. She believes real success comes from empowering others while committing to personal growth and excellence. Through leading by example, Jeanette inspires others to achieve their goals, leaving a lasting legacy of success and empowerment.

Tricia White
Advocate/Educator

Tricia has an extensive Professional and Management background in finance and business with years of experience working with kids in Junior Achievement helping them learn the skills leading to success.
Tricia brings her business expertise and love for working with kids to Larsen Family Enterprises Group & its partners to support and empower our clients & their kids to create their thriving successfully lives.
wings to let your
dreams soar higher
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Ricardo Novoa

Ricardo Novoa is an IT professional with 30+ years of experience across industries like banking, healthcare, retail, and utilities. He specializes in developing innovative IT solutions that boost efficiency, cut costs, and drive profitability.


Driven by a passion for personal and professional growth, I joined Freedom Financial to empower others. With a psychology background and coaching experience, I excel at connecting with people, simplifying concepts, and inspiring action. Combining empathy and evidence-based strategies, I help individuals overcome obstacles and achieve their goals. I’m proud to support Freedom Financial’s vision of a world where everyone can grow and thrive.

Reginald Wiley
Advocate

I chose this position because of the opportunity to serve others. I’ve worked with the SBA Disaster Center & FEMA and developed a strong work ethic based on empathy and compassion for people in a time of need.

We have arrived at the final step of the Vision Module.
So far, we have done the heavy lifting. We have:
Identified your Deep Why (Lesson 1).
Excavated your Life Clues (Lesson 2).
Adopted 10X Thinking (Lesson 3).
Silenced the Imposter (Lesson 4).
Aligned with the Crusade (Lesson 5).
But right now, these are just floating ideas. They are clouds. To make them useful, we must turn them into concrete. We must write them down.
This lesson is about drafting your Vision Manifesto. This is not a "Wish List." It is a declaration of intent. It is the document that you will read when you feel like quitting. It is the script for the movie of your future life.
Why must we write it down? Neuroscience tells us that the Reticular Activating System (RAS) in your brain acts as a filter. It blocks out 99% of the sensory data you receive so you don't go crazy. It only lets in what it deems "important."
When you write a goal down—specifically, clearly, and emotionally—you are programming your RAS. You are telling your brain: "This is important. Look for this."
This is why, after you buy a red car, you see red cars everywhere. They were always there, but now your RAS is tuned to them. When you write down your Vision, you tune your brain to spot opportunities, recruits, and clients that align with that vision.
A Vision Manifesto is not: "I want to be rich." That is weak. A strong Manifesto has three components:
1. The "I Am" Identity (Present Tense) You don't write "I want to be a Regional Vice President." You write: "I AM a Regional Vice President leading a team of 50 fearless agents." Writing in the present tense tricks the subconscious. It creates a gap between your current reality and your stated reality, and your brain will work 24/7 to close that gap.
2. The Emotional "Why" (The Anchor) You must include the feeling. "I am doing this so that my children never have to see me stressed about a bill. I feel the peace of total financial freedom." Emotion is the glue that makes the memory stick.
3. The Specific Impact (The Crusade) Connect it to the numbers and the mission. "I have protected 500 families this year. I have liberated my community from debt."
In the Vision Portal, we will guide you through this, but here is the structure we are aiming for:
Section 1: The Identity. Who are you becoming? (The 10X Leader).
Section 2: The Contribution. Who are you helping? (The Families).
Section 3: The Reward. What does your life look like? (The Freedom/Legacy).
Section 4: The Defiance. What are you rejecting? (The Imposter/Mediocrity).
Example: "I am a relentless force for good in my community. I refuse to settle for a life of mediocrity. I am building a Primerica business that dominates my market, not for the trophies, but for the 1,000 families I will save from financial ruin. I am the one who breaks the cycle of poverty in my bloodline. I lead with integrity, I work with 10X urgency, and I do not stop when I am tired—I stop when I am done."
Can you feel the difference between that and "I hope I make some money"?
Writing the Manifesto is Step 1. Reading it is Step 2 through Infinity.
Your old programming (fear, laziness, doubt) is strong. It runs on autopilot. Your new Vision is weak; it’s a sapling. To make the new Vision the dominant program, you must reinforce it daily.
We recommend the "Bookend Routine."
Morning: Read your Manifesto immediately upon waking. Prime your brain for success before the world throws its chaos at you.
Night: Read it before bed. Let your subconscious mind marinate on your vision while you sleep.
The ultimate goal of this module is to get you to "Act As If."
When you have a clear vision, you start walking differently. You pick up the phone with more authority. When a prospect cancels, you don't crumble, because your Manifesto says, "I am unstoppable."
You essentially begin to inhabit your future self today. And because you are acting like a leader, people start treating you like a leader. Success becomes a self-fulfilling prophecy.
At the end of the Vision Portal exercise, you will click "Generate Manifesto." It will compile all your answers from the previous lessons—your "Deep Why," your "10X Goals," your "Growth Truths"—into a single document.
We want you to print it. We want you to sign it. Signing it is a psychological contract. It is a treaty with yourself. It says, "I am no longer just interested in this business. I am committed."
The Success Triad awaits you. You have the mindset. Now go get the skillset.